Gillette - RZR MKR

In a rapidly evolving razor market, Gillette were seeking to boost their profile while demonstrating their commitment to innovation.

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3D Printing provided an opportunity to test a new production process to rapidly iterate on a greater diversity of razor handle designs. 

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This process was made available to consumers on a dedicated website for customising their own 3D Printed razor handle and have it shipped to them. 

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The website itself reflected the cutting-edge aspect of the 3D Printing process by means of a rich 3D interface utilising WebGL technology. On the site, users could customise the shape, form, colour and apply extruded text to their razor design while learning about 3D Printing.