Harnessing the revolutionary power of 3D Printing with an immersive 3DWeb experience to design and build unique Gillette razors.
Gillette - RZR MKR
In a rapidly evolving razor market, Gillette were seeking to boost their profile while demonstrating their commitment to innovation.
3D Printing provided an opportunity to test a new production process to rapidly iterate on a greater diversity of razor handle designs.
This process was made available to consumers on a dedicated website for customising their own 3D Printed razor handle and have it shipped to them.
The website itself reflected the cutting-edge aspect of the 3D Printing process by means of a rich 3D interface utilising WebGL technology. On the site, users could customise the shape, form, colour and apply extruded text to their razor design while learning about 3D Printing.
Technical Concept, Technical Direction, Experience Design, Delivery Oversight
Rich Web Experience, 3D Printing, WebGL, Interactive 3D, Product Customisation