A technology-infused reboot of traditional carnival attractions from the past, entertaining kids with a range of interactive installations.
Presented at the annual Leo Burnett ‘Bring Your Kids To Work Day’, the Digital Carnival was a technology-infused reboot of traditional carnival attractions from the past.
A collection of large-scale digital installations and games invited children to physically interact with a magical world of cutting-edge technology and digital fun.
Virtual cans could be knocked over by throwing balls at a custom IR projection screen. Full length digital mirrors would reflect kids wearing digital face masks - using face recognition technology long before the day of Snapchat filters. Kids could dance in front of a Kinect sensor that projected a 3D kaleidoscope of their movements onto the wall. There was also a shooting gallery that used custom IR guns to shoot down wooden ducks on a virtual carousel.
The production was entirely conceived, designed and delivered by the Leo Burnett Creative Technology Team, creating a magical moment for kids be inspired by technology.
Technical Concept, Technical Direction, Experience Design, Delivery Oversight
Interactive Installation, Gaming, Projection, Gesture Control, Face Detection, Augmented Reality Filters, IR Light Gun, Kinect Sensor