Enlisting the Leo Burnett Creative Technology Internship participants
to transform the lobby space of the global headquarters into a giant interactive installation.
SIO Touch (Surface Input Output) is a custom experimental large-scale multi-user digital display technology, designed and implemented as part of the Leo Burnett Creative Technology Summer Internship program. Installed within the Leo Burnett lobby space in the Chicago headquarters, SIO Touch transformed an existing glass partition wall into a giant interactive touchscreen.
Seasoned members of the Creative Technology team were paired up with the Interns in order to deliver the end-to-end solution all the way through concept, design, software, hardware and installation.
The SIO Touch wall was revealed on Leo Burnett Day - the company anniversary - with a room-size, dynamic interface to explore the archives of advertising work created throughout Leo Burnett’s long history.
The SIO Touch wall became a focal point for introducing clients to the potential of large-scale Retail and Experiential interactive installations.
Technical Concept, Technical Direction, Experience Design, Delivery Oversight
Interactive Installation, Multi-Projection, Touch Interface, IR Sensor Frame, Content Database